About
Bonjour, I’m Bella.
I’m a creative marketing strategist, practising artist, and founder of By Bella Collective - a creative studio helping artists and aesthetic brands build the digital worlds around their work.
After spending the past 8 years working across beauty, wellness, fashion and lifestyle brands, I noticed something interesting:
the most talented creatives were often the most overwhelmed by the business side of being seen.
Websites.
Email marketing.
Launches.
Social strategy.
Funnels.
Algorithms.
Modern creatives are expected to be artists, marketers, content creators and business owners all at once.
It’s a lot.
That’s where I come in.
I build the digital systems that quietly support creative work behind the scenes - so artists and founders can spend more time doing what they actually want to do: create.
I think of it as building a digital atelier.
A beautiful ecosystem where branding, storytelling, strategy and systems all work together to turn attention into collectors, customers, community and opportunities.
My work blends:
- brand development
- creative direction
- marketing strategy
- email marketing
- websites and digital systems
- content and campaign creation
Having lived and worked between Australia and Paris, my approach is deeply inspired by art, editorial storytelling, fashion, culture and the idea that business itself can be approached creatively.
By Bella Collective exists for brands that want to feel emotionally resonant, culturally relevant and strategically built - not just aesthetically pleasing.
